Your ROAS is bad because
Your ads need a brain.
Helium tells Meta and Google
so the same budget brings in more real revenue.
Trusted by 100+ fast-growing ecommerce brands
2 minutes setup · Runs on top of Meta and Google
It solves the 3 leak points directly:
Catalog Optimization
Fixes “wrong products”.
With tens of thousands of SKUs, product truth shifts every hour.
You don’t know which product earn your ad budget today.
Platforms optimize for clicks and “learning,” not for SKU economics.
Audience Signals
Attribution
Outcomes that don't need selling
"We stopped guessing what products to push. Helium turned our product feed into a performance engine - every ad now talks to the right shopper. The uplift in efficiency and ROAS speaks for itself."
Shobhit Agarwal
Ecommerce Lead, TCNS
%
ROAS
Increase in
"We hit ROAS ~10 on our retargeting ads in just 2 days. I'm still not sure how it works but it's been 3 months and we've already achieved our yearly growth goals."
Viren Lathiya
Co-founder, Sudathi
%
CAC
Reduction in
"ROI has consistently outperformed across our digital mix. Their technology aligns with how ad platforms optimize now, which helped us grow several times over, fast."
Sonam Sobti
Co-Founder, Aksio
%
for same revenue
less ad spend
What if you knew exactly
Who to chase harder
Which products to push
Which channel drives revenue
Imagine your ROAS when every ad is aimed at the right person with the right product at the right moment.
Helium connects all three to what your store sees in real time.
Helium Smart Ad Stack
Basically, your store gets the brains - your ads get the cheat codes.
An AI Layer that tags every visit in real time and tells your ad platforms who is worth the money.
Reads 40+ site-level signals.
Pushes high-intent, high-value, and exclude buckets to Meta and Google.
Cuts retargeting tax by keeping weak visits out
We score every SKU on buy chance, risk, and fit so only real winners take your ad budget on each channel.
Packs winner products into the sets that get more spend.
Scores each SKU on buy chance, risk, geo/time fit, stock.
Keeps updating this as your brand’s data shifts each day.
We fix the credit problem by showing which channel, campaign, audience, or SKU actually made the sale.
Built to give “big suite” clarity at a small-tool price
Runs on the same fevent stream as Signals and Catalog
Keeps updating this as your brand’s data shifts each day.
How our intelligence layer works
We understand every product better
A SKU is not “good” or “bad.” It has a live state. Ad tools never see this. We do - in real time.
We understand every visitor better.
We each visitor with the same depth an experienced performance marketer would - but in real time, and for every single visit.
We understand every action and its meaning better.
Your entire site is broken into elements, and we know what each element means. We turn that intelligence into signals your ad tools can actually use.
Estimate your pricing plan
Custom Plan
Didn’t find a plan that fits?
Tell us what you need. Our team will shape the right setup for your store.
Works for brands with uneven traffic or fast-moving spikes
Flexible limits for signals, products, and channels
Custom scoring thresholds for your category
Start Your Store’s Pilot Run
See how everything works on your data before committing.
Frequently Asked Questions
Get answers to common questions here
Do I need to change my ad setup to use Helium?
No. Helium sits on your store and connects to Meta and Google using the same accounts you already use. Your campaigns stay as they are. Only the signals improve.
Do I need developers to set this up?
Why does this layer matter when Meta and Google already run full automation?
Is this safe for my store speed?
Your ROAS is bad because
Your ads need a brain.
Helium tells Meta and Google
so the same budget brings in more revenue
Trusted by 100+ fast-growing ecommerce brands
2 minutes setup · Runs on top of Meta and Google
Helium Smart Ad Stack
Basically, your store gets the brains - your ads get the cheat codes.
Know exactly who’s ready to buy
An AI Layer that tags every visit in real time and tells your ad platforms who is worth the money.
Reads 40+ site-level signals.
Reads 40+ site-level signals.
Pushes high-intent, high-value, and exclude buckets to Meta and Google.
Pushes high-intent, high-value, and exclude buckets to Meta and Google.
Cuts retargeting tax by keeping weak visits out
Cuts retargeting tax by keeping weak visits out
We score every SKU on buy chance, risk, and fit so only real winners take your ad budget on each channel.
Packs winner products into the sets that get more spend.
Packs winner products into the sets that get more spend.
Scores each SKU on buy chance, risk, geo/time fit, stock.
Scores each SKU on buy chance, risk, geo/time fit, stock.
Keeps updating this as your brand’s data shifts each day.
Keeps updating this as your brand’s data shifts each day.
We fix the credit problem by showing which channel, campaign, audience, or SKU actually made the sale.
Built to give “big suite” clarity at a small-tool price
Built to give “big suite” clarity at a small-tool price
Runs on the same fevent stream as Signals and Catalog
Runs on the same fevent stream as Signals and Catalog
Cuts retargeting tax by keeping weak visits out
Cuts retargeting tax by keeping weak visits out
Outcomes that don't need selling
"We stopped guessing what products to push. Helium turned our product feed into a performance engine - every ad now talks to the right shopper. The uplift in efficiency and ROAS speaks for itself."
Shobhit Agarwal
Ecommerce Lead, TCNS
%
%
ROAS
Increase in
"We hit ROAS ~10 on our retargeting ads in just 2 days. I'm still not sure how it works but it's been 3 months and we've already achieved our yearly growth goals."
Viren Lathiya
Co-founder, Sudathi
%
%
CAC
Reduction in
"ROI has consistently outperformed across our digital mix. Their technology aligns with how ad platforms optimize now, which helped us grow several times over, fast."
Sonam Sobti
Co-Founder, Aksio
%
%
for same revenue
less ad spend
How our intelligence layer works
We understand every product better
A SKU is not “good” or “bad.” It has a live state. Ad tools never see this. We do - in real time.
We understand every product better
A SKU is not “good” or “bad.” It has a live state. Ad tools never see this. We do - in real time.
We understand every visitor better.
We each visitor with the same depth an experienced performance marketer would - but in real time, and for every single visit.
We understand every visitor better.
We each visitor with the same depth an experienced performance marketer would - but in real time, and for every single visit.
We understand every action and its meaning better.
Your entire site is broken into elements, and we know what each element means. We turn that intelligence into signals your ad tools can actually use.
We understand every action and its meaning better.
Your entire site is broken into elements, and we know what each element means. We turn that intelligence into signals your ad tools can actually use.
Custom Plan
Didn’t find a plan that fits?
Tell us what you need. Our team will shape the right setup for your store.
Works for brands with uneven traffic or fast-moving spikes
Works for brands with uneven traffic or fast-moving spikes
Flexible limits for signals, products, and channels
Flexible limits for signals, products, and channels
Custom scoring thresholds for your category
Custom scoring thresholds for your category
Start Your Store’s Pilot Run
See how everything works on your data before committing.
Do I need to change my ad setup to use Helium?
No. Helium sits on your store and connects to Meta and Google using the same accounts you already use. Your campaigns stay as they are. Only the signals improve.
Do I need developers to set this up?
Why does this layer matter when Meta and Google already run full automation?
Is this safe for my store speed?
Do I need to change my ad setup to use Helium?
No. Helium sits on your store and connects to Meta and Google using the same accounts you already use. Your campaigns stay as they are. Only the signals improve.
Do I need developers to set this up?
Why does this layer matter when Meta and Google already run full automation?
Is this safe for my store speed?
Your ROAS is bad because
Your ads need a brain.
Helium tells Meta and Google
so the same budget brings in more revenue.
Trusted by 100+ fast-growing ecommerce brands
2 minutes setup · Runs on top of Meta and Google
Outcomes that don't need selling
"We stopped guessing what products to push. Helium turned our product feed into a performance engine - every ad now talks to the right shopper. The uplift in efficiency and ROAS speaks for itself."
Shobhit Agarwal
Ecommerce Lead, TCNS
%
%
ROAS
Increase in
"We hit ROAS ~10 on our retargeting ads in just 2 days. I'm still not sure how it works but it's been 3 months and we've already achieved our yearly growth goals."
Viren Lathiya
Co-founder, Sudathi
%
%
CAC
Reduction in
What if you knew exactly
Who to chase harder
Which products to push
Which channel drives revenue
Imagine your ROAS when every ad is aimed at the right person with the right product at the right moment.
Helium connects all three to what your store sees in real time.
Helium Smart Ad Stack
Basically, your store gets the brains - your ads get the cheat codes..
Know exactly who’s ready to buy
An AI Layer that tags every visit in real time and tells your ad platforms who is worth the money.
Reads 40+ site-level signals.
Reads 40+ site-level signals.
Pushes high-intent, high-value, and exclude buckets to Meta and Google.
Pushes high-intent, high-value, and exclude buckets to Meta and Google.
Cuts retargeting tax by keeping weak visits out
Cuts retargeting tax by keeping weak visits out
We score every SKU on buy chance, risk, and fit so only real winners take your ad budget on each channel.
Packs winner products into the sets that get more spend.
Packs winner products into the sets that get more spend.
Scores each SKU on buy chance, risk, geo/time fit, stock.
Scores each SKU on buy chance, risk, geo/time fit, stock.
Keeps updating this as your brand’s data shifts each day.
Keeps updating this as your brand’s data shifts each day.
Auto-confirmations
Auto-confirmations
Smart filters & tags
Smart filters & tags
Live status updates
Live status updates
We fix the credit problem by showing which channel, campaign, audience, or SKU actually made the sale.
Built to give “big suite” clarity at a small-tool price
Built to give “big suite” clarity at a small-tool price
Runs on the same fevent stream as Signals and Catalog
Runs on the same fevent stream as Signals and Catalog
Cuts retargeting tax by keeping weak visits out
Cuts retargeting tax by keeping weak visits out
How our intelligence layer works
We understand every product better
A SKU is not “good” or “bad.” It has a live state. Ad tools never see this. We do - in real time.
We understand every product better
A SKU is not “good” or “bad.” It has a live state. Ad tools never see this. We do - in real time.
We understand every visitor better.
We each visitor with the same depth an experienced performance marketer would - but in real time, and for every single visit.
We understand every visitor better.
We each visitor with the same depth an experienced performance marketer would - but in real time, and for every single visit.
We understand every action and its meaning better.
Your entire site is broken into elements, and we know what each element means. We turn that intelligence into signals your ad tools can actually use.
We understand every action and its meaning better.
Your entire site is broken into elements, and we know what each element means. We turn that intelligence into signals your ad tools can actually use.
Estimate your pricing plan
Custom Plan
Didn’t find a plan that fits?
Tell us what you need. Our team will shape the right setup for your store.
Works for brands with uneven traffic or fast-moving spikes
Works for brands with uneven traffic or fast-moving spikes
Flexible limits for signals, products, and channels
Flexible limits for signals, products, and channels
Custom scoring thresholds for your category
Custom scoring thresholds for your category
Start Your Store’s Pilot Run
See how everything works on your data before committing.
Do I need to change my ad setup to use Helium?
No. Helium sits on your store and connects to Meta and Google using the same accounts you already use. Your campaigns stay as they are. Only the signals improve.
Do I need developers to set this up?
Why does this layer matter when Meta and Google already run full automation?
Is this safe for my store speed?
Do I need to change my ad setup to use Helium?
No. Helium sits on your store and connects to Meta and Google using the same accounts you already use. Your campaigns stay as they are. Only the signals improve.
Do I need developers to set this up?
Why does this layer matter when Meta and Google already run full automation?
Is this safe for my store speed?