How Lenskart Used AI To Unlock Their Next Growth Lever
How Lenskart Used AI To Unlock Their Next Growth Lever
Asia's Largest Eyewear Brand
Lenskart is India's most recognised eyewear brand, serving over 40 million customers across India, Singapore, Japan, and the Middle East. With 2,000+ retail touchpoints and a strong D2C channel, they've built their edge on technology and scale.
But at 5,000+ frames and growing, keeping visual content fresh, diverse, and ad-ready across every audience segment had become an operational ceiling.
Lenskart is India's most recognised eyewear brand, serving over 40 million customers across India, Singapore, Japan, and the Middle East. With 2,000+ retail touchpoints and a strong D2C channel, they've built their edge on technology and scale.
But at 5,000+ frames and growing, keeping visual content fresh, diverse, and ad-ready across every audience segment had become an operational ceiling.
The Walls They Hit in D2C
Selling glasses online is a visual problem. Customers need to see the product on someone who looks like them - at a scale traditional production simply can't match.
Photoshoots Don't Scale
Studios, models, and photographers for 5,000+ SKUs across multiple demographics cost a lot - and still left coverage gaps.
Slow Time-to-Market
New launches waited weeks for shoot slots. By the time assets were ready, campaign momentum was lost.
Catalog Images Not Ad-Ready
Raw product images had inconsistent crops, cluttered backgrounds, and wrong formats - requiring a manual design pass on thousands of SKUs.
Ad Spend on Dead SKUs
Catalog ads promoted low-stock, low-converting products with no visibility into the drain - silently eroding ROAS.
The Lesson
Every D2C Brand Should Steal
Lenskart was spending heavily on content production and catalog ads - with no scalable way to cover their full SKU range visually, and no intelligence layer deciding which products deserved spend on any given day.
After deploying Helium: content costs dropped, asset turnaround went from weeks to hours, and ROAS improved - without increasing headcount or ad budget.
The same budget. A smarter system. Measurably better outcomes.
The Idea
The bottleneck wasn't creativity - it was production. Visual content was finite by design, ad intelligence was flying blind, and product images weren't built for the platforms running them.
Helium's Solution
01
AI Product Shoots
Helium built a dedicated app for Lenskart's team pick a frame from their product catalog, choose a model, set or create a scene, and generate a photorealistic shoot in seconds. No studio, no crew, no wait. The output is indistinguishable from a real-life photoshoot.
01
AI Product Shoots
Helium built a dedicated app for Lenskart's team pick a frame from their product catalog, choose a model, set or create a scene, and generate a photorealistic shoot in seconds. No studio, no crew, no wait. The output is indistinguishable from a real-life photoshoot.
02
AI-Powered Frame Visuals
Raw product images transformed into polished, feed-ready visuals - one-click background cleanup, correct cropping for Meta and Google sizes, and category templates applied across the full catalog in one pass.
02
AI-Powered Frame Visuals
Raw product images transformed into polished, feed-ready visuals - one-click background cleanup, correct cropping for Meta and Google sizes, and category templates applied across the full catalog in one pass.
03
Catalog Optimisation Engine
A dynamic SKU intelligence layer that scores every product hourly on conversion probability, stock, and demand signals. Only winning SKUs run in ads. Underperformers are automatically suppressed - no manual intervention needed.
03
Catalog Optimisation Engine
A dynamic SKU intelligence layer that scores every product hourly on conversion probability, stock, and demand signals. Only winning SKUs run in ads. Underperformers are automatically suppressed - no manual intervention needed.
Helium's Solution
The Lesson Every D2C Brand Should Steal
Lenskart was spending heavily on content production and catalog ads - with no scalable way to cover their full SKU range visually, and no intelligence layer deciding which products deserved spend on any given day.
After deploying Helium: content costs dropped, asset turnaround went from weeks to hours, and ROAS improved - without increasing headcount or ad budget.
The same budget. A smarter system. Measurably better outcomes.